Add Analytics to Your Site
Track visitors, page views, and conversions to learn what's working. The Eleventy Starter Template supports two great options, pick the one that fits your needs, or run both together.
Google Analytics
Free, industry-standard GA4 wired into your base layout and loaded only on production builds. Best for deep reporting, audiences, and conversion funnels.
Set up Google AnalyticsVercel Analytics
Cookieless and GDPR-compliant out of the box, built right into the platform. If your site is deployed on Vercel, you can turn it on in a couple of minutes, no tracking IDs required.
Set up Vercel AnalyticsWhich Should You Choose?
Most powerful reporting. Requires a cookie consent banner in the EU.
Cookieless and privacy-friendly. Zero config when hosted on Vercel.
You can run them side by side, GA for depth, Vercel for privacy.
Not sure? Start with Vercel Analytics if your site is on Vercel, it's the fastest, most private setup. Reach for Google Analytics when you need detailed reports, audience segments, or conversion funnels.