Nursery websites that get parents to book a visit
Choosing childcare is the most anxious purchase of the year. Parents want fees, availability, what a day looks like, and proof their child will be safe. The site has one job: get them comfortable enough to book a visit.
- Nothing built until you approve the design
- Live on your own domain
- Real code, yours to keep
What your customers are actually there to do
Your customers do not visit to admire the design. They arrive with one of these in mind, and the site's only job is to get them through it without friction.
Find out the fees, and what is included
Check whether there is a place, and from when
See the rooms, the garden and the daily routine
Book a visit or ask for a call back
What they type to find you
- nursery near me
- childcare costs [town]
- creche [town] availability
- childminder near me
- preschool [town] fees
Most of these are answered by the Google map results before anyone reaches a website at all — which is why your Google Business Profile is set up as part of the Full Website build, not sold separately.
Why most nursery and childcare websites lose the enquiry
No fees anywhere
The first question every parent has, and the one most childcare sites refuse to answer. Parents do not admire the discretion. They ring somewhere else.
No sense of availability
Whether there is a space, and from when, decides the entire enquiry. A site that cannot say makes every parent phone to find out, and most will not.
Photographs of a nursery that is not yours
Stock pictures of children are both obvious and faintly unsettling in this sector. Parents want to see your rooms and your garden.
Inspections, policies and staff hidden
Your inspection rating, safeguarding and settling-in policies, staff qualifications and ratios. This is the reassurance the whole decision rests on, and it is usually a PDF nobody opens.
A nursery website built around the visit
Hand-coded, not assembled from a template — so the layout can be shaped around what your customers came to do rather than around what a page builder allows.
Fees, sessions and what is included
Full days, half days, sessions, funded hours and what costs extra. Clarity here is the single biggest source of enquiries in childcare.
Availability by room or age group
Even a plain 'spaces from September in the toddler room' turns a browse into a phone call, and it is a line that takes seconds to change.
A visit booking, front and centre
The site's one goal: a short form with a preferred day, straight to your inbox, because the visit is where the decision actually happens.
Your rooms, your garden, a typical day
Real photographs and the routine hour by hour. It answers a hundred small questions a parent would never ask out loud.
Staff, qualifications, ratios and policies
Who looks after the children, what they are trained in, your ratios, safeguarding and settling-in, as readable pages rather than downloads.
Your Google Business Profile set up
Categories, hours, photographs and reviews. Nursery searches are intensely local and they start in the map results.
Builds from $199. You approve the design before we build.
Questions nurseries and childminders ask
Yes. Cost is the first thing a parent needs and the reason most leave a childcare site, not because fees were high, but because they could not find them. Publishing sessions, day rates, funded hours and extras removes your manager's most repetitive conversation.
Yes, and it is one of the most effective lines on the site. It does not need a live system: a short availability note per room that you or we update is enough to turn a browsing parent into an enquiry.
Only with written permission you already collect from parents; many settings choose not to. Photographs of rooms, garden, equipment and staff do the reassurance work well. Parents read the space as much as the faces.
No, that belongs in the parent app or management system you already use, and we link to it. The website's job stops at getting a new family to book a visit; day-to-day registers and invoices stay in your software.
Something not covered? Read the full FAQ or — chat is answered 24/7.
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Ready to get started?
Send a doc and we hand-code it, or start from a kit and build it yourself
- Nothing built until you approve the design
- Live on your own domain
- Real code, yours to keep