Construction websites built to win the bigger job
The gap between a $5,000 enquiry and a $500,000 one is often what the site signalled first. Serious clients check scale, insurance, finished work and relevance. Most builders' sites answer none of it.
- Nothing built until you approve the design
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What your customers are actually there to do
Your customers do not visit to admire the design. They arrive with one of these in mind, and the site's only job is to get them through it without friction.
See projects of the same size and type as theirs
Check insurance, accreditations and company details
Understand how you run a job from quote to handover
Get somebody out to look at the site
What they type to find you
- builders near me
- house extension cost [town]
- loft conversion [town]
- construction company [town]
- new build contractor near me
Most of these are answered by the Google map results before anyone reaches a website at all — which is why your Google Business Profile is set up as part of the Full Website build, not sold separately.
Why most construction companies' websites lose the call
A gallery with no context
Twenty photographs and no indication of what any project cost, how long it took, or what you were actually responsible for. A prospective client cannot place themselves in it.
Nothing that signals the size of job you want
If the site does not say, you get every enquiry: the extension you wanted and the shed you did not, each consuming the same amount of your week.
Insurance and accreditation missing
Public liability, employer's liability, registrations, health and safety. On a large project these are the first things checked and the last things most sites mention.
No explanation of how a job runs
A client about to spend a year's salary wants to know how quoting, stages, variations and payments work. Silence on it reads as risk.
A construction website built around finished projects and proof
Hand-coded, not assembled from a template — so the layout can be shaped around what your customers came to do rather than around what a page builder allows.
Case studies, not just a gallery
Each project with the type, the scope, the timeline and the town. It lets a client recognise their own job in your work, which is what starts the conversation.
The scale of work you take, stated
Extensions, new builds, renovations, commercial fit-outs, with the range you operate in. It costs you the wrong enquiries and wins the right ones.
Insurance, accreditations and company details
Cover levels, registration numbers, your health and safety approach, and a real registered address, as text, where a project manager can find them.
How you run a job, step by step
Survey, quote, contract, stages, handover, guarantee. Written out, because it is what separates you from a two-man band in the client's mind.
A page per type of project
Extensions, loft conversions, renovations, groundworks, commercial. Different searches, different budgets, different clients.
Your Google Business Profile set up
Categories, service areas and photographs of completed projects. Still the first place a local client looks before making contact.
Builds from $199. You approve the design before we build.
Questions construction companies ask
Yes, and it is the highest-leverage line on the site. Saying 'extensions and renovations from $80,000' turns away time-wasting enquiries and signals you work at their scale. Vagueness fills your inbox with the wrong jobs.
Not per job, but a starting point or typical range per project type does real work. Nobody expects a quote from a website; they want enough to know if the call is worth it. A typical extension range is also exactly what people search.
Build type, your scope, timeline, complications you solved, the town, and photos start to finish. Complications matter most: they prove you have handled what your next client is quietly worried about.
That is largely what the site leads with. Commercial buyers check insurance, accreditations, health and safety and previous commercial projects, so those go front. Tell us which direction you want to grow and the structure follows.
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Websites for other trades
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- Nothing built until you approve the design
- Live on your own domain
- Real code, yours to keep