Websites for bakeries that answer 'are you open?' first
Nearly every visit to a bakery's website is one of two questions: are you open now, and can you make a cake for Saturday. Everything else is decoration. So the hours go where they cannot be missed, a real order form replaces the Instagram messages you are losing track of, and the photographs do what photographs of bread do.
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What your customers are actually there to do
Nobody visits a bakery's website to admire it. They arrive with one of these in mind, and the site's only job is to get them through it without friction.
Check your opening hours today
Order a celebration cake for a date
See whether you do gluten-free or vegan
Find you, and find somewhere to park
What they type to find you
- bakery near me open now
- custom birthday cakes [town]
- wedding cake [town]
- gluten free bakery near me
- artisan bread [town]
Most of these are answered by the Google map results before anyone reaches a website at all — which is why your Google Business Profile is set up as part of the All-in and Pro builds, not sold separately.
Why most bakeries' websites lose the call
Hours wrong, or only on Facebook
The most searched fact about your business, kept in the one place you forget to update at Christmas. Wrong hours cost you the visit and earn you the review.
Cake orders living in Instagram messages
Custom orders are the highest-margin thing a bakery sells, and they arrive as messages with no date, no size, no flavour and no deposit.
No photographs of what you actually bake
Stock images of croissants tell somebody nothing about your counter, and this is a business people buy with their eyes.
Nothing about allergens, gluten-free or vegan
An entire category of customer decides in one search whether you are an option at all, and most bakery sites never answer them.
A bakery website built around your hours, your counter and your orders
Hand-coded, not assembled from a template — so the layout can be shaped around what your customers came to do rather than around what a page builder allows.
Hours and location above the fold
Today's hours, holiday hours, a map and a phone number, visible without scrolling on a phone — and kept consistent with your Google listing so the two never disagree.
A custom cake order form
Date, size, flavour, occasion, a photo reference and a deposit if you take one. It arrives structured in your inbox instead of as a message at eleven at night.
Your counter, photographed
A gallery of what you actually make, refreshed by season. Bread, celebration cakes, pastries — the shop window that works when the shop is shut.
Allergen and dietary information
Gluten-free, vegan, nut-free, stated plainly. It decides whether a whole group of customers can buy from you, and they are searching for exactly this.
Pre-orders and collection, if you want them
Click-and-collect for the morning rush or weekend pre-orders, taken through a payment link rather than a platform charging a percentage of every order.
Your Google Business Profile set up
Categories, hours, attributes and photographs. For a bakery, the listing is the storefront most people see before they see the shop.
Builds from €199. 7 days to get your money back.
Questions bakeries ask
They do different jobs. Instagram reaches people who already follow you; the website catches the person searching 'bakery near me open now' or 'birthday cake [town]' who has never heard of you, and it turns a cake enquiry into a structured order with a date on it. The two work together — the site is where the followers go when they actually want to buy something.
Yes, and it is usually the highest-value change we make for a bakery. The form asks for the date, size, flavour, occasion and a reference photo, so an order arrives complete instead of as five messages back and forth. If you take deposits, it can collect one at the same time.
Yes, through Stripe's hosted checkout, paid into your own Stripe account — we are never in the middle of your money. It is most often used for cake deposits and weekend pre-orders, which is also the most reliable way to stop no-shows on large orders.
Hours live in one place on the site, so changing them is one edit rather than four. On the fully managed plan we make the change for you and update your Google listing at the same time, which is the half that people actually see when they search.
Something not covered? Read the full FAQ or ask us directly — chat is answered 24/7.
Websites for other trades
Ready to put your business online?
Two ways to get there: send us a doc about your business and your photos and we'll hand-code it for you, or start from a complete kit and build it yourself.
Takes about two minutes. Backed by a 7-day money-back guarantee.
- 7 days to get your money back
- Live on your own domain
- Real code, yours to keep