Websites for medical practices that patients can actually use
A patient arriving at a clinic's website is usually anxious, usually on a phone, and looking for one of four things: how to get an appointment, whether you treat what they have, what it costs, and when you are open. Most practice sites make all four hard to find. We build around those four answers and keep everything else out of the way.
- 7-day money-back guarantee
- Live on your own domain
- Real code, yours to keep
What your customers are actually there to do
Nobody visits a practice's website to admire it. They arrive with one of these in mind, and the site's only job is to get them through it without friction.
Book or request an appointment
Check that you treat their condition or offer the service
Find the fees, and whether their insurer covers it
Find the clinic, the parking and the accessible entrance
What they type to find you
- clinic near me
- private gp [town]
- same day appointment [town]
- [specialty] consultant [town]
- walk in clinic near me open now
Most of these are answered by the Google map results before anyone reaches a website at all — which is why your Google Business Profile is set up as part of the All-in and Pro builds, not sold separately.
Why most medical practice websites lose the patient
Appointment booking hidden in a menu
The reason for nearly every visit to the site, placed three clicks from the homepage and never visible on a phone screen.
Services written for other clinicians
Patients search in plain words. A service list written in clinical terminology matches neither the search nor the person performing it.
No fees and no insurance information
For private practice this is the question. A site that leaves it out is the one that gets the call asking about it — or, far more often, does not get the call.
Practical details missing
Hours, parking, step-free access, which entrance to use. Small things, and they decide whether an anxious or less mobile patient chooses you.
A clinic website built around the appointment
Hand-coded, not assembled from a template — so the layout can be shaped around what your customers came to do rather than around what a page builder allows.
Appointments as the primary action
A booking or request path from every page on a phone, with the phone number as a real tel: link for the patients who would rather call.
Services in the words patients use
Each service on its own page, written plainly, matching how somebody describes the problem rather than how it is coded.
Fees and insurance stated
Consultation fees, follow-up fees and the insurers you work with. Clarity here is the difference between a booking and a comparison.
The practical page done properly
Hours, location, parking, accessibility, what to bring and how to prepare. It quietly removes most of the reasons a patient hesitates.
Clinician profiles
Registration, qualifications, areas of practice and a photograph. Patients choose a person, and this is the page they read immediately before booking.
Fast, accessible, and light on third parties
Hand-coded so it opens on a poor connection, built to accessibility standards, and without a stack of third-party scripts sitting between a patient and a form.
Builds from €199. 7 days to get your money back.
Questions medical practices ask
Yes — either as a request form that lands in the practice inbox, or wired into the booking system you already run so patients see live availability. Which one suits depends on how your reception works; the important part is that the action is reachable from every page on a phone rather than buried under Patient Information.
For private work, yes. Cost is the first practical question a patient has, and a practice that answers it wins the booking from one that requires a phone call to find out. Publishing consultation and follow-up fees, plus the insurers you accept, also cuts the reception time spent on enquiries that were only ever about price.
It is built to be: real semantic HTML, keyboard navigation, sufficient colour contrast, text that resizes, and images with alt text. That matters more in healthcare than anywhere else, because a meaningful share of your patients are using assistive technology or reading on a phone at arm's length.
Form submissions go to the practice inbox over an encrypted connection, and the sites are built without advertising trackers or analytics scripts by default, so what a patient types is not scattered across third parties. To be clear about the limits: this is a website with contact and appointment-request forms, not a clinical records system — anything that needs to hold medical data belongs in your practice management software, and we link to it rather than replace it.
Something not covered? Read the full FAQ or ask us directly — chat is answered 24/7.
Websites for other trades
Ready to put your business online?
Two ways to get there: send us a doc about your business and your photos and we'll hand-code it for you, or start from a complete kit and build it yourself.
Takes about two minutes. Backed by a 7-day money-back guarantee.
- 7 days to get your money back
- Live on your own domain
- Real code, yours to keep