Websites for dentists that turn a search into a new patient
Two kinds of person arrive at a dental website: someone in pain who needs to be seen today, and someone who has been putting off a check-up for three years and is quietly embarrassed about it. They need different pages, and both are lost by a site that opens with a stock photograph of a model's teeth and no prices anywhere.
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What your customers are actually there to do
Nobody visits a dental practice's website to admire it. They arrive with one of these in mind, and the site's only job is to get them through it without friction.
Get an emergency appointment today
Register as a new patient
See what a treatment costs — a check-up, whitening, implants
Find out how you treat nervous patients
What they type to find you
- dentist near me taking new patients
- emergency dentist [town]
- dental implants cost [town]
- teeth whitening [town] price
- clear aligners near me
Most of these are answered by the Google map results before anyone reaches a website at all — which is why your Google Business Profile is set up as part of the All-in and Pro builds, not sold separately.
Why most dental practice websites lose the new patient
No price list
Private dental work is compared on price before anything else. The practice that publishes a treatment list takes the enquiry from the practice that asks people to call and find out.
Nothing for the emergency
Toothache is the most urgent search in the sector and it usually happens out of hours. If the site does not say whether somebody can be seen today, the call goes elsewhere.
New patient registration buried
The one action you want a visitor to take, hidden behind a menu item called Patient Information.
Nothing addressed to nervous patients
A large share of the market has been avoiding dentists for years. A page written for them, without judgement, converts better than anything else on a dental site.
A dental website built around new patients and emergencies
Hand-coded, not assembled from a template — so the layout can be shaped around what your customers came to do rather than around what a page builder allows.
A treatment price list
Check-ups, hygienist, whitening, implants, orthodontics — with prices or from-prices. It is reliably the most-read page on a dental website.
An emergency appointment path
Its own page, its own phone placement, and a plain statement of whether somebody can be seen today and what it will cost them.
New patient registration front and centre
A short form and a clear 'we are taking new patients' on the homepage — because that is what the site exists to produce.
A page for nervous patients
Written without judgement: what happens at a first visit, sedation options, how long an appointment takes. It is often the highest-converting page on the site.
A page per treatment
Implants, aligners, whitening, hygiene, crowns, veneers. Each has its own search demand, its own price and its own patient, so each gets its own page.
Clinicians, registration and your Google listing
Registration numbers and qualifications as text, plus a Google Business Profile set up with hours, services and photographs of the practice itself.
Builds from €199. 7 days to get your money back.
Questions dentists ask
Yes, at least as from-prices. Patients researching implants or aligners are comparing several practices on cost before they contact any of them, and a practice with no prices is simply left out of that comparison. Published prices also mean the enquiries you do get are from people who have already accepted your range.
Yes, as its own page rather than a line on the homepage. It states whether you keep emergency slots, what an emergency appointment costs, how to reach you out of hours, and puts the phone number where a person in pain will find it on a phone in one tap. It is also a distinct search with its own demand, so the page earns traffic on its own.
Yes. The registration form takes the details your reception actually needs and lands in the practice inbox, so somebody deciding at nine in the evening is captured rather than asked to ring in the morning. If you use practice management software with its own registration flow, we point the site at it instead of duplicating it.
Yes, but honestly — say that you are taking registrations with a wait and roughly how long it is. Patients accept a wait far more readily than they accept discovering it after filling in a form, and a site that is straight about it collects a queue of people who chose you deliberately rather than a stream of complaints to reception.
Something not covered? Read the full FAQ or ask us directly — chat is answered 24/7.
Websites for other trades
Ready to put your business online?
Two ways to get there: send us a doc about your business and your photos and we'll hand-code it for you, or start from a complete kit and build it yourself.
Takes about two minutes. Backed by a 7-day money-back guarantee.
- 7 days to get your money back
- Live on your own domain
- Real code, yours to keep
