Websites for roofers that prove you are the real thing
Roofing carries a reputation problem that has nothing to do with you: everyone has heard the story about the man who knocked on the door, took a deposit and vanished. So the roofing customer is not comparing prices first — they are looking for evidence that you exist, that you are insured, and that you finished the last job. We build the site to hand them that evidence in the first ten seconds.
- 7-day money-back guarantee
- Live on your own domain
- Real code, yours to keep
What your customers are actually there to do
Nobody visits a roofing company's website to admire it. They arrive with one of these in mind, and the site's only job is to get them through it without friction.
Check you are a real, established, insured business
See photographs of roofs you have actually finished
Get someone to look at a leak before the next rain
Understand what guarantee comes with the work
What they type to find you
- roof repair near me
- emergency roof leak [town]
- flat roof replacement cost
- roofers near me reviews
- chimney repair [town]
Most of these are answered by the Google map results before anyone reaches a website at all — which is why your Google Business Profile is set up as part of the All-in and Pro builds, not sold separately.
Why most roofers' websites lose the call
Stock photos of other people's roofs
The one industry where generic imagery does active damage. A customer scanning for proof you are real sees a stock photo and reads it as exactly the opposite.
No insurance or guarantee mentioned
The two things standing between you and the doorstep trader in the customer's mind, and most roofing sites mention neither.
No address, no company number, no team
Anonymity reads as risk in this trade. A site with no physical trace of a business behind it loses to one that has it, at any price.
Nothing for the emergency leak
A roof leaking during a storm is the most urgent enquiry you get, and it usually lands on a homepage that talks about your commitment to quality.
A roofing website built around proof of finished work
Hand-coded, not assembled from a template — so the layout can be shaped around what your customers came to do rather than around what a page builder allows.
A real project gallery, before and after
Your own jobs, with the type of roof and the town named on each one. It is the strongest trust signal in this trade and it quietly targets every nearby place name at the same time.
Insurance, guarantee and company details, visible
Public liability cover, the length of your workmanship guarantee, your registered company number and a real address. Together they answer the unspoken question the visitor arrived with.
An emergency leak page
Its own page, its own phone number placement, your response time in a storm. Written for someone standing in a room with a bucket.
A page per roof type
Flat roofs, pitched, tiled, slate, chimneys, guttering. Different jobs, different searches, different customers — so, different pages.
Your Google Business Profile with real photos
Set up with correct categories and service areas, and loaded with photographs of finished work. For roofing, the photos in the listing do more convincing than the listing text.
Reviews shown with the work
Your Google reviews placed alongside the gallery, so the proof and the praise are read together instead of on separate pages.
Builds from €199. 7 days to get your money back.
Questions roofers ask
In roofing, more than in any other trade — yes. Your customer's main worry is that you are not a real established business, and a stock photograph confirms that worry instead of answering it. Phone photos are completely fine: a dozen honest before-and-afters beat professional imagery of somebody else's roof. We will build with stock if you have none, and the gallery is designed for you to drop yours in as you go.
Your public liability cover, the length of your workmanship guarantee, any manufacturer-backed guarantees you can offer, plus your registered company number and a real address. In this trade those details are not small print — they are the argument, and they belong where people can see them without scrolling.
Yes, and we would recommend it. A storm leak is the most urgent enquiry you receive and it has its own search demand. A dedicated page with your response time and a phone number placed for someone in a hurry will catch calls your homepage would miss.
That is what the project gallery and the service-area content are for. Naming the town on each finished job, alongside pages written for the areas you work in, is how a local roofing site earns nearby searches — and on All-in and Pro it is paired with a properly set up Google Business Profile, which is where most of this traffic starts.
Something not covered? Read the full FAQ or ask us directly — chat is answered 24/7.
Websites for other trades
Ready to put your business online?
Two ways to get there: send us a doc about your business and your photos and we'll hand-code it for you, or start from a complete kit and build it yourself.
Takes about two minutes. Backed by a 7-day money-back guarantee.
- 7 days to get your money back
- Live on your own domain
- Real code, yours to keep