Websites for nurseries that get the parent to book a visit
A parent choosing childcare is making the most anxious purchase of their year. They want the fees, whether you have a space, what a day looks like, and evidence that their child will be safe and happy. The site's only job is to make them comfortable enough to book a visit — everything is decided at the visit, not on the page.
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What your customers are actually there to do
Nobody visits a nursery's website to admire it. They arrive with one of these in mind, and the site's only job is to get them through it without friction.
Find out the fees, and what is included
Check whether there is a place, and from when
See the rooms, the garden and the daily routine
Book a visit or ask for a call back
What they type to find you
- nursery near me
- childcare costs [town]
- creche [town] availability
- childminder near me
- preschool [town] fees
Most of these are answered by the Google map results before anyone reaches a website at all — which is why your Google Business Profile is set up as part of the All-in and Pro builds, not sold separately.
Why most nursery and childcare websites lose the enquiry
No fees anywhere
The first question every parent has, and the one most childcare sites refuse to answer. Parents do not admire the discretion — they ring somewhere else.
No sense of availability
Whether there is a space, and from when, decides the entire enquiry. A site that cannot say makes every parent phone to find out, and most will not.
Photographs of a nursery that is not yours
Stock pictures of children are both obvious and faintly unsettling in this sector. Parents want to see your rooms and your garden.
Inspections, policies and staff hidden
Your inspection rating, safeguarding and settling-in policies, staff qualifications and ratios. This is the reassurance the whole decision rests on, and it is usually a PDF nobody opens.
A nursery website built around the visit
Hand-coded, not assembled from a template — so the layout can be shaped around what your customers came to do rather than around what a page builder allows.
Fees, sessions and what is included
Full days, half days, sessions, funded hours and what costs extra. Clarity here is the single biggest source of enquiries in childcare.
Availability by room or age group
Even a plain 'spaces from September in the toddler room' turns a browse into a phone call, and it is a line that takes seconds to change.
A visit booking, front and centre
The site's one goal: a short form with a preferred day, straight to your inbox — because the visit is where the decision actually happens.
Your rooms, your garden, a typical day
Real photographs and the routine hour by hour. It answers a hundred small questions a parent would never ask out loud.
Staff, qualifications, ratios and policies
Who looks after the children, what they are trained in, your ratios, safeguarding and settling-in — as readable pages rather than downloads.
Your Google Business Profile set up
Categories, hours, photographs and reviews. Nursery searches are intensely local and they start in the map results.
Builds from €199. 7 days to get your money back.
Questions nurseries and childminders ask
Yes. Cost is the first thing a parent needs to know and the reason most of them leave a childcare site — not because the fees were high, but because they could not find them and assumed the worst. Publishing sessions, day rates, funded hours and extras also removes the most repetitive conversation your manager has all week.
Yes, and it is one of the most effective lines on the site. It does not need to be a live system — a short availability note per room that you or we update as things change is enough to turn a browsing parent into an enquiry, because it answers the question that decides whether contacting you is worth their time.
Only with the written permission you already collect from parents, and many settings choose not to at all. It is not a problem for the site: photographs of the rooms, the garden, the equipment and the staff do the reassurance work perfectly well, and a parent looking for evidence of a well-run setting is reading the space as much as the faces.
No — that belongs in the parent app or management system you already use, and we link to it from the site rather than trying to replace it. The website's job stops at getting a new family to book a visit; the software you run day to day handles registers, invoices and daily updates far better than a website should try to.
Something not covered? Read the full FAQ or ask us directly — chat is answered 24/7.
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Ready to put your business online?
Two ways to get there: send us a doc about your business and your photos and we'll hand-code it for you, or start from a complete kit and build it yourself.
Takes about two minutes. Backed by a 7-day money-back guarantee.
- 7 days to get your money back
- Live on your own domain
- Real code, yours to keep