Websites for cleaning companies that get booked, not just browsed
Cleaning is bought on two things: what it costs and how soon it can be arranged. It is also two businesses — the household booking a fortnightly clean and the office manager sourcing a contract are not the same visitor and should not be reading the same page. We split them, put a price in front of both, and make booking take under a minute.
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What your customers are actually there to do
Nobody visits a cleaning company's website to admire it. They arrive with one of these in mind, and the site's only job is to get them through it without friction.
Get a price for a property their size
Book a first clean for this week
Check that your cleaners are insured and vetted
Request a quote for an office or premises
What they type to find you
- cleaning services near me
- end of tenancy cleaning [town]
- office cleaning quote [town]
- house cleaner prices
- deep clean cost [town]
Most of these are answered by the Google map results before anyone reaches a website at all — which is why your Google Business Profile is set up as part of the All-in and Pro builds, not sold separately.
Why most cleaning companies' websites lose the call
No prices at all
Cleaning is one of the few local services where people expect a number online. A site that hides it behind 'request a quote' loses to the one that answers.
Domestic and commercial mixed together
A homeowner reading about contract cleaning for a 4,000 sq ft office does not feel spoken to, and neither does the facilities manager reading about sparkling bathrooms.
Booking that means waiting for a call back
The cleaning enquiry is impulsive. Reply the next morning and it has usually been booked with somebody else.
Nothing about insurance, vetting or who turns up
You are asking to be handed keys to a home. Most sites never address the one thing that makes people hesitate.
A cleaning website built around a price and a booking
Hand-coded, not assembled from a template — so the layout can be shaped around what your customers came to do rather than around what a page builder allows.
Prices, or at least a real range
Per hour, per bedroom or per visit — whichever matches how you actually charge. It is the single change that most increases enquiries in this trade.
Separate paths for domestic and commercial
Two journeys from the homepage: households get prices and quick booking, businesses get a contract quote page. Neither has to read the other's.
A booking form that takes under a minute
Property size, date, contact. It arrives in your inbox and on your phone, so the enquiry can be answered while they are still on the page.
A page for each clean you sell
End of tenancy, deep cleans, regular domestic, office contracts, after-builders. Different searches, different urgency, different pages.
Insurance, vetting and your team, stated
Public liability, background checks, whether it is the same cleaner each visit. This is the reassurance section that turns a browse into a booking.
Your Google Business Profile set up
Categories, service areas, hours, and reviews prompted from your happiest regulars — most cleaning enquiries begin in the map results.
Builds from €199. 7 days to get your money back.
Questions cleaning companies ask
In cleaning, more than almost any other local service — yes. People expect a number, and the ones who leave because it is higher than they hoped were never going to book. What you lose in enquiries you gain many times over in enquiries that convert, and it stops your day being spent quoting for jobs that were out of range from the start.
Yes, and it should — as two separate journeys rather than one shared page. Domestic visitors want a price and a date and will decide in two minutes; commercial buyers want scope, insurance, staffing and a quote, and may take a fortnight. Splitting them from the homepage means each gets a page written for how they actually buy.
Either way, and it is your call. Most cleaning companies prefer a booking request that lands instantly and gets confirmed by them within the hour, because availability depends on staff. If you want true instant booking against a calendar we wire the site to the booking tool you already use.
Almost always. It is searched separately, it is urgent, it is priced differently, and the person searching has a deadline set by a landlord. A dedicated page with a price and a turnaround catches traffic your general cleaning page will not.
Something not covered? Read the full FAQ or ask us directly — chat is answered 24/7.
Websites for other trades
Ready to put your business online?
Two ways to get there: send us a doc about your business and your photos and we'll hand-code it for you, or start from a complete kit and build it yourself.
Takes about two minutes. Backed by a 7-day money-back guarantee.
- 7 days to get your money back
- Live on your own domain
- Real code, yours to keep