Websites for electricians that answer 'are they qualified?' first
Electrical work is the trade where people actually check. Before anyone calls an electrician they want to see the qualification, the registration number and the insurance — because the cost of getting it wrong is a fire or a failed sale. Most electricians' sites bury all three. We put them where the doubt is, then build the rest around the jobs that pay.
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What your customers are actually there to do
Nobody visits an electrician's website to admire it. They arrive with one of these in mind, and the site's only job is to get them through it without friction.
Confirm you are registered and insured before making contact
Get a certificate for a sale, a rental or an insurer
Book something specific: a consumer unit, EV charger, rewire
Find out how quickly you can come out
What they type to find you
- electrician near me
- ev charger installation [town]
- fuse box replacement cost
- electrical safety certificate [town]
- emergency electrician [town]
Most of these are answered by the Google map results before anyone reaches a website at all — which is why your Google Business Profile is set up as part of the All-in and Pro builds, not sold separately.
Why most electricians' websites lose the call
Registration numbers nowhere on the site
The one fact a nervous customer is looking for, and it is usually missing entirely or hidden in a footer image nobody can read.
Certificate work not treated as a service
Landlord certificates and condition reports are steady, repeatable, deadline-driven work. Most sites do not mention them, so they never appear in the searches landlords actually run.
EV charger installs missing entirely
The fastest-growing job in the trade, and the one most electricians' sites have not been updated to include since they were built.
No sense of how big a job you take
A full rewire and swapping a socket are not the same enquiry. A site that signals neither gets both, and wastes your time on the wrong one.
An electrician's website built around proof, then the call
Hand-coded, not assembled from a template — so the layout can be shaped around what your customers came to do rather than around what a page builder allows.
Credentials above the fold
Registration body, scheme number, insurance and years qualified — as readable text near the top, not a blurry logo strip at the bottom. This is the reassurance the whole enquiry hangs on.
A page per job that pays
EV charger installation, consumer unit upgrades, rewires, safety certificates, emergency call-outs. Each gets its own page, so each can rank for its own search.
Certificates and landlord compliance, spelled out
What you issue, what it costs, how fast you turn it around. Landlords search on a deadline, and the site that answers the deadline gets the booking.
Clear service area and response times
Where you cover and how soon you can be there, stated plainly — the two questions that decide whether they call you or the next result.
Your Google Business Profile set up
Correct categories, service lists that include the certificate and EV work, and photos of finished installs.
Reviews placed next to the credentials
Qualification proves you can do it; reviews prove you turn up. Together, near the call button, they do more than either alone.
Builds from €199. 7 days to get your money back.
Questions electricians ask
Near the top of the homepage and on every service page, as text rather than as a logo image. Two reasons: a visitor deciding whether to trust you should not have to hunt for it, and text is readable by search engines and AI assistants in a way a small logo at the bottom of a page is not.
Yes, and it is usually the first page we would add. It is the fastest-growing job in the trade and it has its own distinct search demand, which means it needs its own page — a mention on a general services list will not rank for it.
Absolutely. Say so in the document you send us and we build the site around it: certificates get the homepage, its own page with turnaround times and pricing, and the Google listing categories to match. The site should lead with the work you want more of, not with everything you are capable of.
If you do them, yes. Out-of-hours searches are their own query with their own intent, and a dedicated page with your response time and rates on it will catch traffic your homepage never would.
Something not covered? Read the full FAQ or ask us directly — chat is answered 24/7.
Websites for other trades
Ready to put your business online?
Two ways to get there: send us a doc about your business and your photos and we'll hand-code it for you, or start from a complete kit and build it yourself.
Takes about two minutes. Backed by a 7-day money-back guarantee.
- 7 days to get your money back
- Live on your own domain
- Real code, yours to keep