Websites for estate agents built to win the instruction
Buyers are on the portals and your website is not going to beat them at that. Its job is the vendor: the person deciding which of three local agents to invite round for a valuation. That decision gets made on the fee, on evidence you sell in their street, and on whether the agency looks like it knows the area — none of which the portals can do for you.
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What your customers are actually there to do
Nobody visits an estate agency's website to admire it. They arrive with one of these in mind, and the site's only job is to get them through it without friction.
Book a valuation for a property they are thinking of selling
Compare your fee against two other agents
See what you have sold nearby, and for how much
Find a lettings or management service as a landlord
What they type to find you
- estate agents [town]
- free house valuation [town]
- estate agent fees percentage
- letting agents near me
- houses sold [area]
Most of these are answered by the Google map results before anyone reaches a website at all — which is why your Google Business Profile is set up as part of the All-in and Pro builds, not sold separately.
Why most estate agency websites lose the vendor
Built for buyers, who are all on the portals
A property search page duplicating what the portals already do better, while the vendor who came to compare agents finds nothing addressed to them.
No fee, no basis, no answer
Percentage or fixed, sole or multi-agency, what is included. The vendor is comparing three agents on exactly this, and you are the one who did not say.
No local evidence
Vendors want to see that you sell in their area at their price point. Sold properties by neighbourhood do that; a corporate About page does not.
The valuation request buried under Contact
The single most valuable action on the site, treated as an afterthought rather than as the reason the site exists.
An estate agency website built around the valuation request
Hand-coded, not assembled from a template — so the layout can be shaped around what your customers came to do rather than around what a page builder allows.
A valuation request on every page
Address, contact, preferred time — never more than a tap away, because it is the one action the whole site is for.
Your fee structure, stated
Percentage or fixed fee, what it includes, your sole agency terms. Being the agent who answers is worth considerably more than the fee you were protecting by staying quiet.
Area pages with sold evidence
A page per town or neighbourhood you sell in, with what you sold there. It wins '[area] estate agents' searches and reassures the vendor in the same move.
Lettings and management as their own service
A separate path for landlords with your management fees and what is included — a different customer, a different search, a different page.
Your current listings, if you want them
Instructions shown on the site with photographs and details, so vendors can see live evidence of what you are marketing right now.
Your Google Business Profile set up
Categories, hours, photographs and review prompts. Vendor searches are local, and the map results are the first shortlist they see.
Builds from €199. 7 days to get your money back.
Questions estate agents ask
Show them, but do not build the site around them. Nobody is going to use your search instead of a portal, so property pages exist mainly as evidence for vendors — proof that you are actively marketing homes like theirs, in their area, at their price. The valuation request is the thing the site is designed to produce.
It is the most effective single change available to most agencies. Vendors are comparing three agents on fee and service, and the agent who publishes theirs gets to frame the comparison rather than be the unknown in it. If your fee is higher than the online agencies, say so and say what it buys — that page will win you more instructions than it costs you.
Yes — it arrives by email the moment it is submitted, and vendor enquiries are worth treating as urgent, because most people request valuations from two or three agents in the same sitting. Whoever responds first usually gets the appointment.
If your CRM offers a feed or an export, tell us in the brief and we will look at it — many do, and where one exists we wire the listings to it so nothing is typed twice. Where there is no feed, listings are added manually, or by us on the fully managed plan. We would rather say this plainly than promise an integration before seeing what your system offers.
Something not covered? Read the full FAQ or ask us directly — chat is answered 24/7.
Websites for other trades
Ready to put your business online?
Two ways to get there: send us a doc about your business and your photos and we'll hand-code it for you, or start from a complete kit and build it yourself.
Takes about two minutes. Backed by a 7-day money-back guarantee.
- 7 days to get your money back
- Live on your own domain
- Real code, yours to keep