Websites for HVAC companies, built for both halves of the year
HVAC is two businesses wearing one coat. In July and January you are answering emergency repair calls from people who cannot sleep; in spring and autumn you are quoting installs to people comparing three companies over a fortnight. A site that only does one of those loses the other, so we build for both and let the season decide which one leads.
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- Live on your own domain
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What your customers are actually there to do
Nobody visits an HVAC company's website to admire it. They arrive with one of these in mind, and the site's only job is to get them through it without friction.
Get someone out today because the AC or the heating has failed
Get a price for a new system, without a hard sell
Check whether you service their brand and model
Find out about financing before they start the conversation
What they type to find you
- ac repair near me
- emergency heating repair [town]
- new boiler cost [town]
- heat pump installers near me
- hvac maintenance plan [town]
Most of these are answered by the Google map results before anyone reaches a website at all — which is why your Google Business Profile is set up as part of the All-in and Pro builds, not sold separately.
Why most HVAC companies' websites lose the call
One page trying to sell repairs and installs at once
The emergency caller wants a phone number and nothing else. The install customer wants detail, options and a price range. Put both on one page and it half-serves each.
No prices anywhere, not even a range
Nobody expects an exact figure for a system install online. They do expect to know whether it is a €3,000 conversation or a €12,000 one before they fill in a form, and they will go to whoever tells them.
Maintenance plans hidden or missing
The recurring revenue that carries the quiet months is usually the least visible thing on an HVAC site, when it should have its own page and its own pitch.
Nothing about brands or financing
Two questions that decide the enquiry — do you work on my system, and can I spread the cost — and most sites answer neither.
An HVAC website built for repairs and installs at once
Hand-coded, not assembled from a template — so the layout can be shaped around what your customers came to do rather than around what a page builder allows.
Separate paths for repair and for install
Emergency repair gets a phone number and a response time. Installs get a page with options, a price range and a quote request. Neither is competing with the other for the same space.
Seasonal homepage that we switch for you
Cooling leads in summer, heating in winter. On the managed plan we make the switch; on the one-time build it is a section you can swap yourself in a minute.
A maintenance plan page that actually sells it
What is included, what it costs monthly, and what it saves. Written as a product rather than a footnote, because it is the part of the business that pays in April.
Brands you service, listed
A plain list of the manufacturers you work on. It answers the qualifying question and it catches every 'who repairs [brand] near me' search in your area.
Financing stated upfront
If you offer it, it goes near the price, not in the small print. It is the difference between a quote request and a closed tab.
Google Business Profile tuned for both services
Categories and service lists covering repair and installation, seasonal hours, and posts kept current through the peaks.
Builds from €199. 7 days to get your money back.
Questions HVAC companies ask
That is exactly what we build it for. They get separate journeys: repair leads with a phone number and a response time because those callers are not reading, while installs get a page with system options, a price range and a quote form because those customers are comparing. Trying to serve both with one page is the most common reason HVAC sites underperform.
A range, yes. Nobody expects a firm number for a system that depends on the property, but a visitor who cannot tell whether you are a €3,000 or a €12,000 company will go and find one who tells them. A range qualifies your enquiries and cuts the quotes you write for people who were never in your bracket.
Yes. On the fully managed plan we switch the homepage over for you at each changeover, along with your Google listing hours and posts. On a one-time build it is a homepage section designed to be swapped, and the docs show you how — it takes about a minute.
On All-in and Pro, yes — categories, service lists covering both repair and installation, service areas, hours and photos. For HVAC that listing carries a large share of emergency calls, so it is set up as carefully as the site.
Something not covered? Read the full FAQ or ask us directly — chat is answered 24/7.
Websites for other trades
Ready to put your business online?
Two ways to get there: send us a doc about your business and your photos and we'll hand-code it for you, or start from a complete kit and build it yourself.
Takes about two minutes. Backed by a 7-day money-back guarantee.
- 7 days to get your money back
- Live on your own domain
- Real code, yours to keep